Government’s ‘Bharat’ Initiative Revolutionizes Food Market with Best-Selling Pulse Brand

In a bid to alleviate the burden of rising food prices, the Modi government’s innovative approach has borne fruit with the introduction of ‘Bharat Dal,’ a subsidised pulse brand that has swiftly become the nation’s top seller.

Priced at a pocket-friendly Rs 60 per kg for a 1 kg pack and Rs 55 per kg for a 30 kg pack, Bharat Dal has resonated strongly with consumers across the country.

Accessible Availability

With its availability at various retail outlets managed by esteemed organizations like NAFED, NCCF, Kendriya Bhandar, and Safal, alongside the convenience of online platforms, Bharat Dal has become a household staple.

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Success Story of Bharat Dal

The government’s proactive measures to stabilize prices, including the maintenance of stocks in the Price Stabilization Fund (PSF) and the strategic release of pulses, have further bolstered the success of Bharat Dal.

Import duties on key pulses have been temporarily lifted, and stock limits enforced to prevent hoarding, ensuring a steady supply and moderate prices.

Government’s Measures to Stabilize Prices

Consumer Affairs Secretary Rohit Kumar Singh lauded the overwhelming response to Bharat Dal, which has captured a significant share of the market since its launch in October 2023.

With approximately 2.28 lakh tonnes sold to date, Bharat Dal has become synonymous with affordability and quality, catering to the diverse needs of consumers nationwide.

Bharat Rice

The government’s foray into retailing essential commodities under the ‘Bharat’ brand has proven fruitful, with initiatives like ‘Bharat Rice’ poised to replicate the success of Bharat Dal.

With an initial allocation of 5 LMT of rice under the Bharat Rice brand, priced attractively at Rs 29 per kg, the government aims to stimulate demand and ensure accessibility through various distribution channels.

Expansion of Bharat Brand

As the ‘Bharat’ initiative continues to gain momentum, it stands as a testament to the government’s commitment to serving the needs of the people, while fostering economic stability and inclusive growth.

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